DirecTV in the News

DirecTV in the Miller Lite Skybar at the American Airlines Center

DALLAS -- Oct. 4, 2001 -- The multi-year deal is a partnership with DIRECTV and will support the American Airlines Center, the Dallas Stars and the Dallas Mavericks.

The Miller Lite Skybar is a destination within a destination for fans of the Dallas Stars and Dallas Mavericks featuring a life-size Zamboni(TM) centerpiece and both hockey and basketball memorabilia. A life-size hockey bench, basketball hoop, and two hockey nets are located in the space as well as hockey and basketball-themed tables. Within the Miller Lite Sky Bar, fans can enjoy the DIRECTV® Experience -- the ultimate source for up to the minute sports action and information via the widest array of DIRECTV SPORTS(TM) programming, featured on 24 televisions, including six 42-inch flat, plasma screens. Also included is the capability for radio and television broadcasts before, during and after games. The Miller Lite Skybar will be the home of the Dallas Stars post-game radio show.

"Miller Lite and Miller of Dallas are pleased to announce our association with DIRECTV, American Airlines Center, the Dallas Mavericks and the Dallas Stars," said Paul Stiff, Miller Brewing Company's Texas marketing manager. "Through this great partnership, the Miller Lite Skybar will provide a fun, sports atmosphere where adult fans can connect with their friends and favorite sports over the entertainment that brings them all together."

Fans can come and go to the Miller Lite Skybar between quarters or during the events, whether it's to relax with friends or catch up on the latest scores. Visitors to the Miller Lite Skybar also have a commanding view of the Dallas skyline and a bird's-eye view of American Airlines Center's outdoor courtyard located at the South entrance.

"The Miller Lite Skybar is a unique, out of the box idea that echoes American Airlines Center's goal to reach out to fans in new ways," said Greg McElroy, senior vice president of Sales and Marketing for American Airlines Center. "We are fortunate to have sponsors like Miller Brewing Company and DIRECTV who want to go beyond traditional marketing plans and create an experience for fans that they will never forget."

The full array of DIRECTV SPORTS out-of-market professional and college sports packages including NFL SUNDAY TICKET, NBA LEAGUE PASS, NHL CENTER ICE, MLB EXTRA INNINGS, ESPN GameDay and ESPN Full Court will be available in the Miller Lite Skybar.

"We're confident that the unique fan-friendly atmosphere, coupled with the wide breadth of sports programming and information available within the DIRECTV Experience, will make the Miller Lite Sky Bar a one-of-a-kind destination for fans," said Mike Olson, regional vice president of Sales and Distribution, DIRECTV, Inc. "We're proud to partner with Miller Lite and Miller of Dallas to deliver such a great attraction to fans at American Airlines Center."

About Miller Brewing Company

Miller Brewing Company is a wholly owned subsidiary of Philip Morris Companies Inc. Principal beer brands include Miller Lite, Miller Genuine Draft, Miller Genuine Draft Light, Miller High Life, and Milwaukee's Best. Primary products from the Plank Road Brewery, a small division of Miller, include ICEHOUSE and Red Dog. Specialty regional brands include Leinenkugel's and Henry Weinhard's, and the company's malt liquor brands include Olde English 800 and Mickey's Malt Liquor. Miller also imports Foster's and brews Sharp's, a non-alcohol brew. More information is available at www.MillerBrewing.com, www.ThinkWhenYouDrink.com and www.MillerLite.com.

About DIRECTV

DIRECTV is the nation's leading digital satellite television service provider with more than 10 million customers. DIRECTV and the Cyclone Design logo, COMMERCIAL CHOICE and COMMERCIAL EDGE are trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corp. HUGHES is the world's leading provider of digital satellite television entertainment, broadband services, satellite-based private business networks, and global video and data broadcasting. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock.

About American Airlines Center

American Airlines Center, the premier sports and entertainment venue in the country, is the new home of the NHL Dallas Stars and the NBA Dallas Mavericks. The $420 million building opened July 27, 2001 with the world's largest ribbon cutting.

American Airlines Center includes the newest, biggest and best amenities available for sports and entertainment. Developed by Hillwood and designed by the architectural firm David M. Schwarz Architectural Services, who also designed the Ballpark in Arlington, American Airlines Center is a grand complex with sweeping vistas, striking size and inviting passages. Features include five concourses, 142 luxury suites and room for 20,000 fans. The sports architect and architect of record on the project is Dallas based HKS Architectural Services. American Airlines Center anchors the mile-long, 72-acre Victory development that will house up to 8 million square feet of entertainment, shopping, businesses and homes.